CTS started with a short videos on YouTube. We discussed wether they were funny or not and what made them funny.
The Incongruity (meaning a break with expectations; a mismatch; something that doesn’t fit) is a key ingredient of humour. Harvey Nichols Bristol posters made with humour, Wallace and Gromit used as models to represent the luxurious brand. The animation itself is made in a different way, shows the reality and daily situations that everyone can relate to. The brand chosen these clay animation puppets instead of local celebs. Mismatch is the working class characters and top-end store presented on one picture so that the brand doesn’t associate only posh people with their brand. Theres a flow between the majority of people and the rich rest.
Wallace and Gromit in a campaign for Harvey Nichols
‘The mismatching often involves the transgression of social norms, or the breaking of established social patterns‘ (Kuipers 2009, p.221)
Recognition is pretty important as well, recognising behaviours, emotional responses, you kind of allow yourself to recognition, humour can provide a means of communication and showing the imperfect side of humans. Humour matters and we don’t take it seriously when we find it funny it acc reveal whats the stuff that bothering us sometimes, a common denominator.
Recognition, relatable content, children are innocent, Flippant talking about killing people, it talks about serious stuff but its funny in a way that you can laugh about it.
To properly understand memes and the humorous content basically you also need to have a basic knowledge about the pop culture. Shown example is an image of Hagrid from Harry Potter where the cultural references are clearly visible to those who know hashtags, what swag is and know who Hagrid is.
Personally what I find funny are memes which are followed by an image that I can relate to or which art funny itself. The way they communicate and how memes show totally common things make it even easier to understand. As the one above, it reminds me of the situation that usually happens to me while watching Netflix (and I love doggos but it doesn’t matter). I feel just like this doggo and I guess I look kind of familiar.
In groups we had to draw up a list of different kinds of humour/comedy and examples for each. The given examples were Sit-com (The Simpsons, Friends), pranks, vines, stand-ups, parodies, mockumentaries, romantic comedies. Types of humour we listed are satire, sarcasm, sth what happens accidentally.
In case of humour we were explained what a gag and a pun are. A ‘gag’ is more possibly to be a visual and a ‘pun’ is more of a word play.
‘Much humor is based on the transgression of societal boundaries, and such transgression can cause offense as well as amusement. And while not all humor has a butt, many jokes have some sort of target: groups, persons, objects, ideas, or the world at large.’ (Kuipers 2008, pp. 382-3)
Spitting image (1984 – 1996) presented politicians and celebs as puppets. What was funny was actually what existed in the real world. Caricatures exaggerate the characteristics of a person to come up with kind of a grotesque effect. Common way of presenting the current politicians and other public figures.
It was the moment when I came up with an idea for the catalogue that is due in May. My theme might be the caricatures of politicians related to European Union and issues in today’s word.
An illustrator that I paid attention to was John Holcroft. His work is based on today’s world and current issues ‘you will be aware of the cutting, satirical messages in his concepts, however this is just one side to his work.’.
We also went through definitions of caricature, parody, pastiche and irony. It’s all about imitation but it varies in a way that for example the pastiche is just about being funny without any deeper meaning.
- Animals in Predicaments Posting. 2018. Animals in Predicaments Posting. [ONLINE] Available at: https://www.facebook.com/groups/451689008565313/. [Accessed 18 January 2018].
- Dr Nina Mickwitz, 2018, Funny Ha-Ha why humour matters, Lecture delivered to UAL: London College of Communication, Year 1, 18th Jan 2018.
- Hypebeast. 2018. https://hypebeast.com/2008/8/wallace-and-gromit-for-harvey-nichols. [Accessed 18 January 2018].
- John Holcroft. 2018. news & info. [ONLINE] Available at: http://johnholcroft.com/news.html. [Accessed 18 January 2018].
Kuipers, G. (2008), ‘The Sociology of Humour.’ In The Primer of Humour Research, edited by Viktor Raskin, pp. 361-398. Berlin and New York: Mouton de Gruyter.